Areas of Practice
Communications audits
In order to ensure that you are maximizing your resources and communicating in the most effective way, we will conduct a comprehensive audit of your current communications operation, media outreach efforts, branding and messaging, as well as an analysis of how, and by whom, you are portrayed in the media.
reputation management
No company or organization can afford to sit back amidst today’s endless news cycle—you need to work hard to protect your reputation. We will conduct a reputation audit, identify vulnerabilities and put together a comprehensive plan for reputation protection. Then, we will work with you to implement a strategy that strengthens your future.
brand analysis
The team at Rachel Hamrick Communications can conduct a thorough brand analysis of your company or organization that will help identify your brand’s strengths, weaknesses, opportunities, and threats. By going through this process you will have a better idea of how strong your brand’s presence is and where you have opportunities to improve. This process also helps you identify untapped resources and find ways to better optimize opportunities. The threat part of the process helps with competitive analysis and preparing your brand for threats from competition and potential critics.
Strategic positioning
Our approach to branding and positioning is about more than just name recognition, it is about telling your story in a way that educates, engages and resonates with the audiences that matter the most to you. We are all operating in an environment defined by increased visibility, transparency and direct interaction. It is more critical than ever that organizations not only communicate your brand but deliver on your brand promises. In order to break through and position your organization as a thought leader you need to be credible, relevant and authentic.
communications and media outreach
Our team works with companies, coalitions and organizations to create and implement campaign, branding, public relations and public affairs strategies grounded in research and data and built for long-term success. Whether you are launching a new campaign, re-defining your organization, or raising awareness of an issue, each effort presents substantial communications challenges and requires significant coordination. With decades of experience, we help our clients build their brands, raise their profiles and tell their stories – and win.
crisis and litigation communications
Helping clients effectively create and manage a response in times of crisis is what Rachel Hamrick Communications does best. We leverage our strategic counsel and communications expertise to help our clients, not only weather the storm, but also proactively change its course and manage the aftermath.